Casey Draper

Sophie Van Emden is a Sydney-based content creator, makeup artist, and model, known for her signature style across beauty, wellness, fashion, and lifestyle content.

With a background in PR and marketing, she approaches UGC with both creativity and strategy, crafting content that’s not only visually refined but designed to build genuine brand connections.

Now stepping into motherhood, Sophie is expanding her focus to include Pilates and breathwork as she transitions into the wellness space.

She has collaborated with brands including JSHealth, BondiBoost, The Beauty Chef, Naked Sundays, Nutra Organics, and Basics by B, producing thoughtful, elevated content across digital platforms.